Press Release
New at the 2018 Hausmesse Süd: Rolf Benz EGO – the new Ego.

Nagold, 22 September 2018. Rolf Benz EGO takes centre stage – relaunch of probably the best-known sectional system from Rolf Benz. A modern, harmonious look, extended design options, contemporary floor layouts and luxurious comfort solutions offer individualisation for the next decade.

Demanding sofa buyers have been choosing custom-made sofas from the EGO system for the past 15 years. To mark this milestone, the Rolf Benz Design Team has completely revised its most successful system range. With the relaunch, the upholstered furniture manufacturer from the Black Forest is ensuring that Rolf Benz EGO can fulfil almost every wish, even in the future.

The overall impression of Rolf Benz EGO has been revised and it now presents itself in an even more harmonious light. Rolf Benz has also considered refinements such as the design of edges or transitions from pads and seat and also developed elegant legs.

Modern requirements for comfort were an important aspect of the relaunch. There is now a stepless adjustable side section, a low side end section with integrated pads and a fourth seat depth. You can choose between three variants of seating comfort – Firm comfort with a classic, firm sandwich structure, Medium comfort with a firm structure and a soft viscose cover and the new Lounge Plus comfort, combining soft seating with a tranquil surface. With Rolf Benz 571, Rolf Benz is also presenting at the Hausmesse Süd the functional armchair whose design blends in perfectly with Rolf Benz EGO – with an innovative electrical comfort function.
Nobody knows just how much a cover can influence the character and impact of a sofa as Rolf Benz. That’s why the new EGO has a new sporty high-quality cotton with a velours feel and a sophisticated, classic woollen material with the best properties of this natural fibre.

Incidentally, this woollen fabric is also used in the new Rolf Benz Interior Edition, which Rolf Benz has designed together with vehicle finisher Techart for the Porsche Cayenne.

The classic with a new look and feel

Modern look: New legs, new surface options, new covers

Optimised upholstery: New “Lounge Plus” comfort and improved “Medium” comfort version

Improved ergonomics: Fourth seat depth, new adjustable side section and side section with integrated pad

Optimally coordinates with Rolf Benz EGO: New Rolf Benz 571 functional armchair with innovative electrical comfort feature

Made in Germany

Design: Edgar Reuter

Available as an individual sofa in fabric from € x,xxx.00, in leather from € x,xxx.00 (UVP DE/AT)

More information:
Press Office Rolf Benz Germany / international
Rolf Benz AG & Co KG
Haiterbacher Straße 104
D-72202 Nagold

Herr Jens Kittel
Fon: +49 (0) 7452 – 601 379
Fax: +49 (0) 7452 – 601 378

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